MORE THAN 44 YEARS OF IDEAS AND ADVENTURES
L&PM Editores was founded on August 24, 1974 by Paulo de
Almeida Lima and Ivan Pinheiro Machado. The publishing house was organized
for the launching of the book Rango 1 [a Brazilian slang equivalent to
‘grub’, or just ‘food’ or ‘meal’ *], by the drawer and cartoonist Edgar
Vasques. It was the time of dictatorship, previous
censoring and persecution
to oppositionists of the regime initiated by the military coup of 1964.
PERSECUTION ALONG THE MILITARY REGIME
Those were the times when the texts of senators Paulo Brossard and Pedro Simon, and deputy Teotônio Vilela, who among many other politicians, represented the voices that fought the system. Still in the 1970s the publishing house began enjoying a national visibility, for besides the political texts it began publishing some of the great Brazilian authors like Millôr Fernandes, Josué Guimarães, the cartoonist and plastic artist Caulos, Luis Fernando Verissimo, Moacyr Scliar, Sérgio Caparelli, among others. In 1978 we had published Memórias de um revolucionário [Memories of a Revolutionary], organized by historian Hélio Silva, who has published the memories of the “repentant” commander Olympio Mourão Filho. The book exposed the ups and downs of the military coup of 1964, depicting a devastating portrait of the military chiefs, like generals Costa e Silva and Médici, both former presidents. The six thousand copies edition of that book was seized by the Federal Police and released one year later, after a true legal battle won by lawyer Antonio Pinheiro Machado Netto. Once released by the justice of Rio Grande do Sul, Memórias [Memories] became a great best-seller. Hélio Silva, the organizer of Mourão Filho’s polemical book, is the author of the famous Ciclo de Vargas [The Vargas Cycle], a series of 18 volumes detailing all the modern brazilian history, from the proclamation of the Republic to the 1964 coup d’état, republished by L&PM in 2003 onwards, and now also available in pocket format.
A RESPECTABLE CATALOGUE
Edgar Vasques, Moacyr Scliar, L. F. Verissimo e Josué Guimarães, em foto tirada após o final do livro Pega prá kapputt, obra coletiva publicada em 1978 (foto de Assis Hofmann)
Starting by the end of the 1970s and the early 1980s, L&PM went on publishing the works of Luis Fernando Verissimo with Ed Mort, in 1979. Then in 1981 there was the great boom of O analista de Bagé [The Analyst from Bagé], the most successful book in the decade. Luis Fernando Verissimo remained with L&PM until 2001, and has published a total of 36 books here. Still by the end of the 1970s L&PM’s editorial project gained the works by Moacyr Scliar with O exército de um homem só [The One-Man Army], Mario Quintana with Esconderijos do tempo [Hideways of Time] (illustrated by Vitório Gheno), A vaca e o hipogrifo [The Cow and the Hypogryphon], and the republishing of Pé de pilão [Pestle-Footed] (illustrated by Edgar Koetz).
a short time L&PM Editores would gather one of the most respected and envied
catalogues among brazilian publishing houses, with authors like those
mentioned, besides Sergio Faraco (who 20 years later would become a great
collaborator in the project that implemented the L&PM POCKET Collection),
Luiz Antonio de Assis Brasil, Marcos Rey, João Antônio, Dalton Trevisan,
Roberto Bittencourt Martins, José Antonio Pinheiro Machado, José Carlos
Oliveira, Pepe Escobar, Tarik de Souza, Caio Fernando Abreu, Carlos Nejar,
Nei Duclós, Fernando Gabeira, Darcy Ribeiro, Tabajara Ruas, Paulo Perdigão,
Roberto Muggiati, Armindo Trevisan, José Fogaça, Ziraldo, Jô Soares, Eric
Nepomuceno, Antônio Carlos Resende, João Gilberto Noll, Carlos Chagas,
Carlos Reverbel, Marcos Sá Correa, Reinaldo Moraes, Jorge Mautner, Carlos
Chagas, Roberto Piva, Eduardo Bueno, Celia Ribeiro, among so many other
authors. Many of them are with us until today, and Millôr Fernandes’
publishing and translation/adaptation of George Bernard Shaw’s Pygmalion,
in 2006, is a landmark for the acclaimed author’s 30 years in L&PM’s
catalogue; his first book in the publishing house
was Devora-me ou te decifro [You Either Devour Me or I Decypher You],
published in 1976.
were the first great brazilian authors to publish at L&PM, and
both certainly have a great responsibility for the construction and long
life of such project.
celebrated INTERNATIONAL AUTHORS
As to foreign literature, L&PM gets to a prominent
position with the publication of Woody Allen’s Getting Even
(translated by Ruy Castro) in 1979. The director becomes a worldwide
celebrity after his film Annie Hall won four Oscar awards.
Getting Even was L&PM’s first fiction book to remain as the best-seller
top for many weeks. Such a privilege, until then, only belonged to the
political best-sellers of 1976 and 1977, senator Paulo Brossard’s books
Oposição [Opposition], Ballet proibido [Forbidden Ballet] and
É hora de mudar [It’s Time for a Change].
L&PM POCKET Collection: L&PM Back to the Future
Amid the financial hardships of the 1990s, L&PM Editores has decided to break with the past and started the construction of its new story with the eyes turned to the future. The market was invaded by multinationals full of money that attracted important authors and began to dictate new rules, where the capital is the great protagonist. Hit seriously by such predatory process, L&PM’s bet was that to survive in such market, it would need to create new products and new markets. Then the L&PM POCKET Collection made its appearance in 1997.
Based on a modern project carried out in the models of
the grand European collections, L&PM POCKET Collection was constructed over
four fundamental pillars: integral texts, high
editorial and industrial quality, low prices and “total” distribution,
covering all Brazil.
have been added through the L&PM POCKET Collection. Among the Brazilians we have published great authors in the pocket size, such as Lygia Fagundes Telles, Cecília Meireles, Manuel Bandeira, Mario Quintana, Nélida Piñon, Marina Colasanti, Affonso Romano de Sant’Anna, Dalton Trevisan, Deonísio da Silva, Mario Prata, and many others. Among the modern international authors we have published J. D. Salinger, Graham Greene, Henry Miller, Truman Capote, Agatha Christie, Georges Simenon, Kurt Vonnegut, Virginia Woolf, Isaac Asimov, John Fante, E. M. Remarque, Patricia Highsmith, Ruth Rendell, Raymond Chandler, Dashiel Hammett, Chester Himes, Adolfo Bioy Casares, Jorge Luis Borges, Mario Benedetti, Carlos Fuentes, Norman Mailer, and the Nobel winners Pablo Neruda, Isaac Bashevis Singer, Naguib Mahfuz, John Steinbeck, Bertrand Russell, Rudyard Kipling, and many others.
In the classics area we have launched the main Brazilian authors and translated or retranslated important international authors like Balzac, Stendhal, Dostoyevsky, J. Swift, Dante Alighieri, Cervantes, Conan Doyle, Edgar Allan Poe, William Shakespeare, Alexander Dumas, Nicolai Gogol, Marcel Proust, Oscar Wilde, Robert L. Stevenson, H. Melville, Flaubert, Joseph Conrad, Jules Verne, Sophocles, Plutarch, Aeschylus, Aesop, Plato, Homer, Schopenhauer, Rimbaud, and many others.
THE GREATEST POCKET BOOKS COLLECTION IN BRAZIL
In 2008 L&PM Editores has commemorated the expressive figure of 8 million pocket books sold through an extremely complex distribution chain that reaches every corner in Brazil, from Chuí to Manaus. There are more than 700 titles following careful technical and editorial criteria. In the L&PM POCKET Collection readers will always find some book of their predilection. There they are, the greatest authors of the world literature, both classic and modern (see L&PM POCKET Series, and the complete catalogue in this site).
The leader in the market, THE GREATEST POCKET BOOKS COLLECTION IN BRAZIL never ceases inventing. Besides placing about ten new titles every month in the market, the Collection is always creating new series: L&PM POCKET PLUS, with great classic and modern texts at a fixed price of R$ 8; the publishing of the colossal Honoré de Balzac’s A Comédia humana [The Human Comedy], a project involving dozens of titles in new translations carried out by some of the greatest professionals in activity in Brazil; the series Biografias [Biographies], portraying the great personalities of all times, in a magnificent project acquired from the traditional French publisher Gallimard; the complete works by Fernando Pessoa; all of Shakespeare in new translations; the publishing of the great classical detective stories by authors like Georges Simenon and Agatha Christie, in a partnership with the traditional publisher Nova Fronteira. As a consequence, the L&PM POCKET Collection has grown up so much that it is today the main division of L&PM Editores, which goes on acting in the market of traditional books.
the joint work for publishing the works of Agatha Christie and Georges
Simenon, the publishers have entered very important partnerships, such as
with Lexikon for publishing reference works like Dicionário Caldas Aulete
[Caldas Aulete Dictionary], the Dicionário de dificuldades da língua
portuguesa [Dictionary of Difficulties of the Portuguese Language], by
Domingos Pascoal Cegalla, the Gramática do português contemporâneo
[Grammar of Contemporary Portuguese], by Celso Cunha, among others. In early
2008 a partnership was attained, with Editora Rocco, for the publication of
great authors of the modern international literature, such as Michael
Crichton, Anne Rice, Valerio Massimo Manfredi, Tom Wolfe, Frances Mayes,
Daniel Pennac, among others.
“Série Ouro” [Gold Series] and other projects
Once the L&PM POCKET Collection is consolidated and its development projected for the coming five years, the publisher has decided to invest an expressive amount so as to retake its actuation in the area of traditional books (14x21cm and 16x23cm formats). The prompt result was the publication of the best-sellers Marcas de Nascença [Fault Lines], by Nancy Huston, Os homens (às vezes, infelizmente) sempre voltam [Men (sometimes, unfortunately) always come back], by Penélope Parker, História dos Treze [History of the Thirteen], by Honoré de Balzac, Cidade pequena, cidade grande [The Town and The City], by Jack Kerouac, the best biography of Jean-Paul Sartre, by Annie Cohen-Solal, books by Charles Bukowski, Anaïs Nin, Woody Allen, Dashiell Hammett, Martha Medeiros, among many other important writers.
Also in the traditional formats division the “Série Ouro” [Gold Series] has been created, with 16x23cm format books, hardcover and jacket, which will present great anthologies and texts of the world literature. The first volumes launched were Shakespeare – Obras escolhidas [Shakespeare’s Chosen Works], with twelve plays by the greatest playwright of all times and Machado de Assis – Três romances [Machado de Assis – Three novels], with the three best novels from the renowned Brazilian writer Machado de Assis.
There are many people in L&PM Editores’ story. A huge legion of collaborators, staff members, and authors have contributed for this 44-year old story.
And 44 years later, L&PM has consolidated as one of the great Brazilian publishers, with the same partnership, building a great cultural project and fully turned toward the future, with the commitment of renewing and innovating all the time.